Genre Pop Promo
- Dance routines
- Lip sync
- matches the beat
Narrative
Daydream/fantacy
> Diagetic sound signals the end of the fantacy
There is one moment when the lyrics link with the Narrative (The boy she sings about is present)
Representation
-Stereotypes:
Her as a young, hip and trendy girl
The boys, represented as 'jocks'
The boring teachers
Shots
-Close up on the 'star' She is always centre stage
-Wide shots to capture dance dance action (large set piece)
-Frantic energy/movement
-Soft focus > Signifies the daydream
Editing
-Fast-paced, matches the beat
-Jump cuts
Mise-en-scene
-Costumes > Britney always dresses differently to the others in the shots, making her stand out.
-Locations: Mathces the stereotype of typical American high school.
Applying Andrew Goodwin's music video theory
-He says the star needs to be the centre of attention and Britney is centre of attention the whole way through the promo.
-There are lots of close ups of Britney which provides the audience with a sense of voyerism, but not feel guilty for it.
-The visuals most definatly have a link with the lyrics and also the beat. This is aparent when she is singing about the boy and he comes into shot and when the music's pace is fast or slows down, the visuals also do the same .
