Change The Way You See Everything

• Immediately from looking at this book cover it automatically changes the way you see the title - as it is all backwards.

• The colours are bland and don't make a statement or stand out to its audience. However, this makes the bold, black title stand out more. 

• Composition: The whole of this image is covered however, there is alot of empty space as there is only letters.

• There are no pictures which makes you assume that this book would be for an older audience, purely for reading.

• They take the concepts of semiology and arbitrary symbols that represent letters and words and turn them round to show the alternative way of thinking that is explored in this book and suggested in the title.  

• The and (&) sign is an arbitrary symbol as we have learnt to recognise it over time. Maybe used to make it look more interesting and too differentiate that the book was written by two people - a partnership.