Anti smoking advert, analysis 'Get Unhooked'

Get unhooked  (click to watch advert)

This advert is a public broadcast to the nation, designed to make you realise how much the average smoker relies on cigarettes each and every day. The advert will appeal to all smokers in the sense of making them think about how much their smoking (as the advert states at the end 'the average smoker needs over 5000 ciggaretes a year') However, smokers that are also parents will be dominated the most as the advert has incorporated a child.This advert uses Mise-en-scene to great effect as the location at the beginning of the advert is inside a small home, with the lighting being very dark and dingy which acts as a symbolism for the dark side of smoking.

When discussing representation, it needs to be clear that all media texts represent reality in some way or another. smoking and the effects of smoking are being represented in this advert. It is by no means a stereotypical representation however, is negative as it shows how 'hooked' you can get if you smoke in a very harsh and graphical way, uses an actual fishing hook as a visual metaphor.
For the average person whom doesn't smoke, the denotations of this advert would simply be people being pulled rapidly by fish hooks to get to their cigarettes. nevertheless, the connotations of an addicted smoker would be, they feel physical and mental pain when withdrawn from cigarette, just like they would feel pain if actually being pulled by fish hooks. also, the hooks will visually remind them that they are evidently 'hooked' on smoking, feeling like they are constantly being pulled and held back by the cigarette.

The voice over for the advert has a very neutral and well spoken tone of voice. This is so everybody watching the advert is very clear what is being said, and not making you feel anything is being pushed onto you, allowing the audience to be between being dominated and negotiated by the advert.- if the voice over was very 'in your face' it would have the complete opposite effect on you, making you completely oppositional too it.      

COURSE WORK! Ideas for my individual pitch...

Our group decided to fixate our idea on fighting/knife crime.
Generally you associate knife crime with men and teen boys which is why i think it would be a good and interesting idea to incorporate women into our campaign advert.
my idea
The advert will consist of two groups of about 10 youths in each, everyone wearing 'hoodies' so their identities are completely hidden and it follows the codes and conventions of a typical gang member.
The first shot would be of the two groups approaching each other on a busy street, fiercely glaring at each other as they pass one another, walking in opposite directions and bouncing off each others shoulders.
The second shot would be the two groups meeting at opposite ends of a dark and deserted alley way. They come towards each other until they are about a metre apart, were they then abruptly come to a stand still. Here, a fight breaks out between the two groups. Seconds in and there is complete silence. Now, a shot of one of the hooded members from one of the groups if filmed holding a bloody knife in their shakey hand. Then, the camera pans out to a wide shot were we see everyone surrounding a hooded member lying on the floor, having been stabbed.
This shot fades out.
The last filmed shot... this shot starts focused on a fresh grave, which has just been covered with the mud, and a wooded cross stuck into it acting as the grave stone.
The camera then zooms onto a hooded person standing looking at the grave. There is nobody else around. The hooded person slowly pulls down their hood revealing them self to be a girl. She is standing completely still  with no other emotion showing than the tears rolling down her face.
This shot fades out into black- writing would then come up saying 'anyone can be apart of knife crime, but wear does it end' This also fades out to black which is wear the advert will end.    

Complete

After finishing my Magazine and looking back over all my other posts with my step by step ideas, i have found that the finished product is nearly exactly how i wanted it too be.

Considering the audiences response..
Having Angelina on the cover of the magazine, i have deeply considered semiotics.
The cover is purely dominated by Jolie and the denotations of this would be because she is the main character o the film, therefore should be the centre of attention. Nevertheless, connotations of having this image on a MENS magazine is because she is renown for her sex appeal and in my opinion a BEAUTIFUL woman so in that sense it would fit that she was on the front of the mens magazine, as she is something im sure they would have no objection looking at. Along with this, having a board of photographs which i have said to be from a photo shoot with Jolie inside the magazine- this goes beyond the magazine and is bringing her sex appeal to light (having images of half naked woman in a men's magazine is common).    

Evaluation
Overall, i think my magazine cover was a success and visually appealing, as it met all the demands related with men's magazines...

• I used dark, masculine (stereotypically) colours such as blacks, browns and blues as they generally get used for the publication of magazines for men. 
• I based my cover on a popular action film, with not only the action being appealing to men but also the fact a attractive female is the main focus of the cover. 
• The cover promotes issues that are purely of interest to men such as the caption 'get a six-pack in 1 month' rather than gossip or agony aunt columns which you would find in a female magazine. 
• i also considered the language when designing my cover. Generally, the writing on a man's magazine tends to be very bulky in its description, not only it's appearance, but also is very punchy and straight to the point. Whereas a woman's magazine would have lots of writing from celebrities points of view and alot of what you are going to find inside the magazine. Men's magazines tend to be dominated by images, especially if they are magazines to do with women or films. 

The image

The image i chose to use is one of Angelina Jolie (the desirable woman) as featured in the film wanted itself. It is an image of her displaying guns with action going on behind her. This fits in with the 'mens magazine' theme as i understand the codes and conventions of an action film designed for a male audience- generally incorporate guna and action into their films.
Furthermore, the colours used in the image are all very dark and shaded colours, which are generally apply to men's magazines.
Also, as 'traditional' in a mens magazine, pictures of sexy women is always present! Therefore, to run with this, i decided to incorporate pictures of Angelina Jolie, as a sneak peak to what is too be expected inside the magazine, having small images of her - which i took from google images. 

Final idea!

After researching into successful magazines purely for the male audience, such as; Mens Health magazine, Men's mag and FHM... I have noticed they all have two things in common...

1. They all have pictures of desirable, beautiful women, normally central on the front cover.
2. They all have tips and tricks for men to keep toned and healthy. 

Visual codes: 

I have decided to incorporate this into my magazine cover. I have decided too stick to my initial ideas of basing my cover on a popular action film - which is notoriously going to appeal to a male audience. The film i have chosen is Wanted. Therefore, to appeal to men even more, i will have the central image being a seductive picture of Angelina Jolie, whom is evidently the main character in the film.    

Layout and design:

I have thought alot about the typography i am going to be using for my cover and have decided i want the style to reflect the film it'self. Therefore, the titles typography for the film it'self might well be the style i use to make a clear connection to the audience- as it is an action film so something like italics just wouldn't be acceptable to the audience.  Furthermore, the title should be punchy, bold and exciting if it is to appeal to it's male audience, but also to showcase the film in an upbeat way. 

Use of graphics:

Corner banner: As my magazine cover is for males, i want there to be a corner banner indicating what else is inside the read. I will make it about health and nutrition, which i researched to be another popular men's mag topic. Using this banner, men can have a greater understanding of what they can expect and look forward to inside the magazine itself.  

Language: 

Use of language is very important for a magazine cover, as the cover is what sets the tone of the magazine itself. I have thought about incorporating rhetorical questions to make the audience think, alliteration for a dramatic effect and use of hyperbole to make the film sound FANTASTIC! 

Change The Way You See Everything

• Immediately from looking at this book cover it automatically changes the way you see the title - as it is all backwards.

• The colours are bland and don't make a statement or stand out to its audience. However, this makes the bold, black title stand out more. 

• Composition: The whole of this image is covered however, there is alot of empty space as there is only letters.

• There are no pictures which makes you assume that this book would be for an older audience, purely for reading.

• They take the concepts of semiology and arbitrary symbols that represent letters and words and turn them round to show the alternative way of thinking that is explored in this book and suggested in the title.  

• The and (&) sign is an arbitrary symbol as we have learnt to recognise it over time. Maybe used to make it look more interesting and too differentiate that the book was written by two people - a partnership.

Developing my idea further...

When thinking about my initial ideas i thought about doing a magazine cover primarily for men, including things such as; ways to get a six back and generally trim and tone your phisique.
I also contemplated doing a nutritional cover, with the gender being nor male or female.

I now think i am going to do a magazine for men still, which will allow me to research things outside the girl magazine genre, focusing manly on a new action release. Nevertheless, i want to have small captions around the sides of the main focus of the cover on nutritional foods and ways to keep fit, for men, which is something alot of magazines do when appealing to the male audience.

Therefore, instead of creating something based on one topic (a film) like this: http://c0181321.cdn.cloudfiles.rackspacecloud.com/PHFzhIJHzrdpJG_1_m.jpg
I am going to be encorporating other aspects that appeal too men, for instance, stuff like this: http://www.thedivanetwork.com/wp-content/uploads/david-beckham-mens-health-magazine-cover.jpg

Im still not entirly sure if this idea will work, therefore i need to do more research into it before deciding on my final idea.